Eat Local. Shop Local. Support Local.
Why Think Laguna First?
Welcome New Members!
Keep Money in Our Community
68% spent at local businesses stays here; 0% spent online returns here
Support Laguna Beach Charities
250% is how much more local businesses contribute to local charities than large ones
Invest in Our City and Our Schools
100% of local sales tax collected is used for police and fire safety, roads, and schools.
Keep Loved Ones Employed Here
65% of all new jobs are created by small businesses like those in Laguna Beach
Experience Laguna's Charm
6 million visitors from all over the world come to experience our unique merchants each year.