Eat Local. Shop Local. Support Local.

Why Think Laguna First?

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​Keep Money in Our Community
68% spent at local businesses stays here; 0% spent online returns here
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Support Laguna Beach Charities
​250% is how much more local businesses contribute to local charities than large ones
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 Invest in Our City and Our Schools
​100% of local sales tax collected is used for police and fire safety, roads, and schools.
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Keep Loved Ones Employed Here
​65% of all new jobs are created by small businesses like those in Laguna Beach
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Experience Laguna's Charm
6 million visitors from all over the world come to experience our unique merchants each year.

Welcome to Our New Members!
We Are Proud to Call Them Our Partners