THINK LOCAL.  BE LOCAL.  BUY LOCAL.

#ThinkLagunaFirst asks you to think about local businesses first for your shopping, dining, and service needs. Supporting Laguna Beach businesses has a dramatic impact on our community, economy, and environment. We know you won't find everything you need in town, but by thinking of our local businesses first, you can maximize your purchasing decision because a greater share of every dollar spent in Laguna Beach is re-circulated in our local economy.

Why Think Laguna First?

Keeps my Sales Tax Dollars in Laguna Beach
By buying from Laguna Beach businesses, you keep sales tax dollars here, which in turn helps to pay for police and fire protection, street repairs, parks and recreation, schools, libraries, and other city services.

Supports my Local Charities
Laguna Beach businesses are generous in their support of our non-profit organizations, schools, and community events. 

Creates Healthy Environments
Because Laguna Beach businesses are right here in our vibrant, walkable town, you save on gas and reduce your carbon footprint.

Creates and Sustains Local Jobs
Local businesses are the largest employers nationwide. Many merchants are self-employed and hire primarily local residents.

Builds Sense of Community
In a small town like Laguna Beach, you probably know a local business owner through the PTA, soccer clubs, and many other activities. That sense of community is what ensures that a local merchant will stand by their products and services. The same can't be said about faraway online businesses.

​Preserves Laguna Beach's Unique Charm
Our shops and restaurants offer great food, great service, stock unique products, and have a friendly neighborhood feel that many from all over the world come to experience. Keep Laguna Beach unique... #ThinkLagunaFirst