THINK LOCAL.  BE LOCAL.  BUY LOCAL.

#ThinkLagunaFirst asks you to think about local businesses first for your shopping, dining, and service needs. Supporting Laguna Beach businesses has a dramatic impact on our community, economy, and environment. By thinking of our local businesses first, you maximize the impact of your decision and your purchasing power because a greater share of every dollar spent in Laguna Beach is re-circulated in the Laguna Beach economy.

Why Choose to Think Laguna First?

Keep Your Sales Tax Dollars Invested in Your Community
By buying from Laguna Beach businesses, you keep sales tax dollars here, which in turn helps to pay for police & fire protection, street repairs, parks & recreation, schools, libraries, and other city services.

Support Your Local Non-Profits
Laguna Beach businesses are generous in their support of our non-profit organizations, schools, and community events. By supporting these businesses, you strengthen their ability to support local non-profit organizations & initiatives.

Support Environmental Health
Save on gas and reduce your carbon footprint by walking or trolling to Laguna Beach businesses throughout our vibrant shopping districts.

Create and Sustain Local Jobs
Local businesses are the largest employers nationwide. Many merchants are self-employed and hire primarily local residents.

Build Community Connection
In a small town like Laguna Beach, you probably know a local business owner through the PTA, sports clubs, and myriad other activities. That community connection is what ensures that a local merchant will stand by their products and services. The same can't be said about remote online businesses.

​Preserve Our Unique Charm
Our shops and restaurants offer acclaimed dining experiences, top-notch food & beverages, provide friendly service, stock unique products & gifts, and have a charming neighborhood feel that people from far & near travel to experience.

KEEP LAGUNA UNIQUE #THINKLAGUNAFIRST