THINK LOCAL.  BE LOCAL.  BUY LOCAL.

#ThinkLagunaFirst asks you to think about local businesses first for your shopping, dining, and service needs. Supporting Laguna Beach businesses has a dramatic impact on our community, economy, and environment. We know you won't find everything you need in town, but by thinking of our local businesses first, you can maximize your purchasing decision because a greater share of every dollar spent in Laguna Beach is re-circulated in our local economy.

Why Think Laguna First?

Keeps Sales Tax Dollars in Laguna Beach
By buying from Laguna Beach businesses, you keep sales tax dollars here, which in turn helps to pay for police and fire protection, street repairs, parks and recreation, schools, libraries, and other city services.

Supports Local Non-Profit Organizations
Laguna Beach businesses are generous in their support of our non-profit organizations, schools, and community events. 

Promotes a Healthy Environment
Because Laguna Beach businesses are right here in our vibrant, walkable town, you save on gas and reduce your carbon footprint.

Creates & Sustains Local Jobs
Local businesses are the largest employers nationwide. Many merchants are self-employed and hire primarily local residents.

Builds Sense of Community
In a small town like Laguna Beach, you probably know a local business owner through the PTA, sports clubs, and other everyday activities. That community relationship is what ensures a local merchant takes pride in providing their products or services. The same community responsibility doesnt exist with remote online businesses.

​Preserves Laguna Beach's Unique Charm
Our shops and restaurants offer excellent food, impeccable service, stock unique products, and have a friendly neighborhood feel that people from all over the world come to experience.

Keep Laguna Beach unique... #ThinkLagunaFirst